If, by opportunity, you’re in Paris week that is last you have seen a madness of task on Rue de La Bonheur as a fresh, traveling pop-up look for AdopteUnMec.com, which means AdoptAGuy.com, exposed its doorways when you look at the town’s stylish, fashion district. The pop-up, which is available for 10 days before it moves on to Brussels, Lausanne, Toulouse and Lyon, brings the favorite French, on the web site that is dating life as genuine males are displayed in life-size, toy bins like living, breathing Ken dolls for ladies to ogle and browse. Oh, mon dieu!
As the pop-up’s boxed males, whose labels sport names like “Mr. Strength” and “The Rocker”, are in reality employed models for display purposes just, they’ve been designed to express the various forms of genuine, qualified bachelors the ladies who sign up because of the site that is dating be prepared to satisfy on line. Nothing can beat only a little over-the-top PR stunt to drive global brand name understanding and traffic to your website.
But this promotion creating tour that is pop-up simply an extra boost towards the site’s currently impressive appeal, which was growing since its 2010 launch. Apparently, AdopteUnMec.com ranks among the list of top 100 French web sites and it is the French industry frontrunner in website traffic with additional than 300 million web page views 30 days.
The company’s spin why AdoptAGuy.com differs from the others than many other online dating services… they are the only 1 “where women have been in full control over the courting procedure, making shopping for men as simple as searching for shoes.” Truthfully, there isn’t one section of that feature that doesn’t make us cringe.
Nevertheless, fascination got the very best of us, therefore we dug only a little much deeper to discover so how it really works: “Inside AdoptAGuy.com’s supermarket of love, a lady stores for ‘products’ at her leisure. She places as many products as she likes in her ‘cart’, opening the lines of communication when she’s ready to commit. Until then, males take a seat on the rack, contending for attention and waiting to obtain noticed.” This basically means, the females a.k.a “shoppers” will be the only people who are able to start communication after which the dudes a.k.a “products” need to offer on their own through their online pages.
Simply Click to enter buttons in the AdoptAGuy.com site
Ok… although we manage to get thier entire girl accountable for her very own destiny that is dating, that will be poor schtick at the best, to see their try to bring humor and playfulness to the online dating sites experience, we’re not into this idea for SO MANY different reasons. Barring the most obvious aspects that are insultingto both genders) and cheesiness from it all, imagine if the Shopper and Product had been reversed making the Shoppers males as well as the items ladies. individuals, including us WYSKers, would get BANANAS! We’re definitely not planning to feed to the standard that is double say it is precious and clever because of this, but is horribly offensive when you look at the reverse. east meets east reviews Main point here: people aren’t commodities become put into internet shopping carts.
While we’re not yes exactly what the exact deal is with all the U.S. type of the site – AdoptAGuy.com – as we weren’t planning to register to attempt to discover, this indicates to occur, but cross links having a British version – BagABloke.com. The company’s CEO and co-founder, Sebastien Sikorski, had this gem that is little of to talk about with the globe whenever U.S. web site apparently established, “Everyone views the French as masters of love. Our hope is the fact that by bringing the French methods for love, seduction and dating to America, AdoptAGuy.com Will be France’s gift that is greatest to America because the Statue of Liberty.”
Monsieur Sikorski you simply cannot be severe!